Understanding the Buyer’s Journey and How to Use It to Maximize Your Sales

The buyer's journey is one of the foundational pillars of content marketing.  According to the Aberdeen Group, the average buyer's expectations are extremely high, and they continue to rise by the day. This is so because, with so much information on the internet, today’s buyers are more empowered and informed than before. And they also … Continue reading Understanding the Buyer’s Journey and How to Use It to Maximize Your Sales