Email Marketing: 10 Strategies for a Highly Successful Email Marketing Campaign (For First-timers)

Email marketing is one of the most cost-effective ways to reach out to your clients and grow your business. According to Constant Contact, the average Return on Investment (ROI) for email marketing is $38 for every $1 spent. That means you get back 38 times what you spend on email marketing. Both big businesses and small … Continue reading Email Marketing: 10 Strategies for a Highly Successful Email Marketing Campaign (For First-timers)

Understanding the Buyer’s Journey and How to Use It to Maximize Your Sales

The buyer's journey is one of the foundational pillars of content marketing.  According to the Aberdeen Group, the average buyer's expectations are extremely high, and they continue to rise by the day. This is so because, with so much information on the internet, today’s buyers are more empowered and informed than before. And they also … Continue reading Understanding the Buyer’s Journey and How to Use It to Maximize Your Sales